Origin Landscape, Landmarks and Future Direction of Print Media

 Origin Landscape, Landmarks and Future Direction of Print Media

Printing press invented by Johannes Gutenberg. Print media is a medium that

disseminates printed matter. It is one of the oldest and basic forms of mass communication.

Newspapers, magazines, are some examples of the print media.

Media is everywhere. There are hundreds of traditional media use in globe. There were

35 000 registered newspapers in 2010 Russia. Newspapers are periodically published

documents that carry current information about the society. They were published weekly or bi

– weekly. The first newspaper was published in India was the “Bengal Gazzet” by “James

Augustus Hicky” in 1780. It also called “Hicky’ s Gazzete”.

Newspapers are the most read one in print media. In United State of America, daily

newspapers reach 185 million people a day.

Landmark printing offers on – demand digital printing, large format printing and more

throughout Connecticut. Sri Lankan printing industry has a rich and vibrant heritage dating

back hundreds of years. However, what is to be taken as the modern printing can be from the

post – independence era. Then the printing was largely restricted to a few publications mainly

controlled by the western colonial powers and was highly used also in book publishing and

newspapers.

The Sri Lanka association of printers had been set up by 1956 and by this point had

grown to a large organization which participated in overseas exhibitions as well as successful in

many lobbying campaigns to obtain many benefits to the industry.

Today, the landscape is vastly different. Sri Lankan printing industry at present is largely

reliant on the tea and garment industry as exports Sri Lanka was able to concentrate heavily on

tea and garment export based printing and packaging for a longer period due to increasing

returns.

Today, when we are facing ongoing rapid transition from print media to online media,

there is a big and natural question mark about the future of print media. However, even before

I address the issue in depth let me say that the printed world is here to stay far more in future

and no e – communication module has the capacity to replace it.

MAPT/19/B1/24